{Most businesses are terribly ineffective when it comes to squeezing the maximum profits from their operations. In addition to that, they could combine that with solid approaches to marketing for even greater effect. Thousands of businesses are willfully choosing to ignore hidden profits that exist in resources they already have. None of this is really all that difficult to understand or do, but the desire to do more with your business and work at it must be present. We speak of leverage in existing assets, and then using that leverage to create more real opportunities for making money.|One safe assumption about the huge numbers of online small business failures is the lack of a solid grounding in basic concepts of marketing. Of course you need to generate traffic, but you have to go beyond the paint by numbers scenario. Sure, everybody is in a hurry and only wants to know how to do something. But those who are smart will rein their impatience and learn the basics of marketing and adve

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