Operational Procedures Are Also Used To Define Additional Or More Detailed Disposition Procedures. For example while bicycles tend to be given away, this is not true of phonograph records which are usually thrown away or stored. However, it is important from a public perspective as well as from a marketing management orientation to better understand how consumers make disposition decisions for a product. It is interesting for the marketer to speculate using these reference frames on the various possibilities for consumer product disposition as in the following situation: Consider a wristwatch which still runs but is no longer stylish. In his last will and testament, Gerald carefully determined the disposition of his assets and possessions to his family and friends. At present little is known about the factors that influence the disposition choice made by the consumer. As role transition occurs, consumers may dispose of their possessions in order to facilitate or validate both role and

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