Zimmerman's main fund,  Pr entice Capital Partners, invests in public shares and corporate debt, a strategy that proved to be not very successful, at least in Zimmerman's case. Retailers and consumers are resilient but not overly optimistic about the broader economy,” said NRA President Matthew Shay, but “positive retail sales growth continues month-after-month.” Scott Galloway, an nu Stern professor of marketing and creator of L2, stated “Given the evidence, we seem to be entering the start of a persistent mobile age… Brands ignore this shift at their own peril.” He has continued to focus on these markets after founding his own firm. Michael Zimmerman's Pr entice Capital is a financial investment advisory firm specializing in investments in the U.S. consumer retail sector. Mobile devices have become integral to everyday life, but moreover, trust and reliance on mobile devices has increased and Zimmerman expects this to have a significant impact on mobile commerce growth in 2014. The f

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