His pattern of investing as revealed through Pr her latest blog entice Capital’s disclosures has shown the Zimmerman hedged fund favours shares with strong brands and well conceived mobile and on-line commerce strategies. This view is supported by research published in a report from mobile ad network InMobi which states that 83% of surveyed respondents plan to use mobile commerce in the next 12 months with a further 48% of respondents using mobile to influence their purchasing decisions 1. “Brands ignore this shift at their own peril.” Scott Galloway, an nu Stern professor of marketing and creator of L2, stated, “Given the evidence, we seem to be entering the start of a persistent mobile age ... “Brands ignore this shift at their own peril.” About Pr entice Capital Management Pr entice Capital Management BP is hedge fund focused on private and public equity investments in the U.S. consumer and retail sectors. Michael Zimmerman, CEO of Pr entice Capital Management feels today's consumer

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