Michael Zimmerman of Hedge Fund Pr entice Capital on the commerce Shift Published: Apr 4, 2014 12:57 p.m. Otherwise, Zimmerman believes, they will lose a huge amount of traffic from on-line customers who only visit and shop on mobile devices. In addition, The Blomberg Consumer Comfort Index slid for four consecutive weeks to its lowest reading since April. “Given the evidence, we seem to be entering the start of a persistent mobile age,” Scott Galloway, a professor of marketing at nu Stern and creator of L2, commented in a statement. Michael Zimmerman's Hedge Fund On The Online-Offline Retail Convergence Published: Mar 29, 2014 8:00 a.m. The fund primarily invests in consumer and retail equity shares. Stores have a big role to play; typically more than two-thirds of sales combine stores with on-line elements, such as collecting Internet orders in-store, researching on-line or scanning items with smart phones to read reviews. Michael Zimmerman left  Steven Cohen 's SAC Capital advisers

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