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Audience Touchdowns or Fumbles | Beneath the Cover

www.beneaththecover.com/audience-touchdowns-or-f... - Details

peterdevera: In the business section of the New York Times today were virtual side-by-side articles showing how some people understand today’s marketplace while others still…

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Be Prepared, Year One Is a Doozy | Beneath the Cover

www.beneaththecover.com/good-authoring-series-be... - Details

peterdevera: It doesn’t matter whether you’re writing a book or having a baby. Either way, it’s about a year before you get a chance to come up for air.

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Self-Publishing Shouldn’t Mean Self-Sabotage | Beneath th

www.beneaththecover.com/self-publishing-shouldnt... - Details

peterdevera: Although it’s easy to do-it-yourself in publishing these days, that doesn’t mean that you should do everything yourself. Yes, you’ve got more control over the…

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The Battle for Bookstore Eyeballs | Beneath the Cover

www.beneaththecover.com/the-battle-for-bookstore... - Details

peterdevera: Would you pay more to get noticed in a bookstore? Barnes & Noble wants that from publishers. Or at least, from Simon & Schuster. Barnes & Noble is…

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A Writer’s Hard-Won Wisdom | Beneath the Cover

www.beneaththecover.com/a-writers-hard-won-wisdo... - Details

peterdevera: A decade after his first book deal, British writer Matt Haig posted a list of “30 Things Every Writer Should Know,” which appeared in The Telegraph. It’s a very…

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Building Your Marketing Platform | Beneath the Cover

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peterdevera: Like the construction of an expensive residential condominium, the building or your expansive marketing platform needs to be planned well before you even begin to lay your foundation.

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Prepping Your Gravity Well for Your Platform | Beneath the Cove

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peterdevera: It takes planning and time to focus your efforts in the right direction. First you must be realistic about your position in your market before you build your platform.

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The Pull of the Gravity Well for Your Book | Beneath the Cover

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peterdevera: A gravity well is rather like the event horizon for a black hole – but instead of leading to absolute obliteration, you’re engaging and keeping your reader and customer by offering exactly what this person wants.

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How to Improve Your A/B Testing | Beneath the Cover

www.beneaththecover.com/how-to-improve-your-ab-t... - Details

peterdevera: A/B testing is a proven means to increase conversion rate. It’s not as simple as it appears. It’s more than simply testing two or more versions of Web pages, banners, search ads, or whatever persuasive element you can imagine. It also has...

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How to Market Your Book to Bestseller | Beneath the Cover

http://www.beneaththecover.com/the-co-publishing-model - Details

peterdevera: So, how do you write a bestseller? That’s been a question that’s hung over aspiring and established writers ever since a magazine called The Bookman began…

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This Teenager Hates Plastic and Wants to Change the World

http://www.penduluminaction.com/the-ocean-cleanup - Details

peterdevera: When I hear people disparaging the young generation of budding adults, “lazy,” “entitled,” “narcissistic,” I find myself getting a little irritated. Sure, there are plenty of young Millennials who fit these labels. But as a dad...

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Getting Referrals That Count | Beneath the Cover

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peterdevera: This article, Getting Referrals That Count, was written by Dr. Ivan Misner, the world’s #1 networking guru.

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The Gravity Well and Your Book and Brand | Beneath the Cover

www.beneaththecover.com/the-gravity-well-and-you... - Details

peterdevera: A gravity well is the force that draws people toward your content, deeper and deeper into engagement with you.

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An Excess of Corporate Double-speak | Beneath the Cover

www.beneaththecover.com/an-excess-of-corporate-d... - Details

peterdevera: Write clearly or else. Or else you’ll not only risk being misunderstood. But mocked. Hilariously mocked. I just came across a piece in the Financial Times from…

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