Beyond Email: How to Automatically Nurture Customers with Different Channels
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ramirocarroll3: Marketing automation = emails. Right? Well yes. But there's so much more. Which is fortunate, consi
How 'Flipping the Funnel' Helped Calendly Hit Double Digit User Growth for 24 Months Straight
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felixcohen74: Technical challenges aren't the problem. They might be a problem. A hurdle for sure. But it's rarel
Which Marketing Channels Deliver the Biggest Impact on ROI?
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wealthcreatorss: A new report released by eConsultancy, in collaboration with Oracle Marketing Cloud, has revealed pr
Use These Four Pillars to Earn Your Customers' Loyalty
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wealthcreatorss: Everybody wants loyalty, but not everybody is willing to do what it takes to get it. Many business
What is Kissmetrics Campaigns?
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ramirocarroll3: A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics Customer Engage
Getting Started with Behavioral Email Marketing
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ramirocarroll3: When sending out automated emails to your list, how personalized are they? I'm not talking about thi
How Data Helps Influence Reluctant Buyers
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nealsimpson31: Yes, maybe, or no. For reluctant buyers, they aren't quite certain whether your product works for t
How to Create Your First Kissmetrics Campaign
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ramirocarroll3: With the launch of Campaigns this month, we have given our users incredible flexibility to create an
Are You Being Difficult? How the Hidden Work in Your Onboarding Emails Kills New User Engagement (And What You Should Do About It)
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ramirocarroll3: Have you ever tried to take apart a high-end file cabinet? We're talking about the kind built with s
How to Run a Cohort Analysis in Google Analytics
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nealsimpson31: Traffic and page views are nice. But they're limited. In a few ways. Site wide traffic looks nice on
How In-App Messaging Converts Trial Users Into Paying Customers
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stallioninc: Communication. It's the only way to demonstrate your product's value to potential customers. Your g
Why Offering a Free Trial Might Be Dangerous For Your SaaS Product (And How to Figure It Out)
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ramirocarroll3: For some reason, people tend to be equating SaaS companies with free trials. I find this pretty bad
Which Lead Generation Tactics Get the Best Results?
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ramirocarroll3: When it comes to lead generation, quality matters over quantity. But by the same token, people don'
12 Genius Ways to Apply Emotional Marketing to Facebook Ads
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maxlane821: Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn't want to
What a Home Shopping Network Can Teach You About Conversions
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ramirocarroll3: Uber might be King of Growth Hacking. The one everyone fawns over. The media adores. Growth Hackers
How Quartile-Based Pricing Doubled This SaaS Company's Monthly Recurring Revenue Growth
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nealsimpson31: Broadly speaking, you can grow your SaaS three ways: acquire more customers, retain more customers o
Why Your SaaS Sales Depend on Data More Than Ever
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cameronsm8: Every SaaS business is aiming for sales success. However, earning more revenue isn't always a direct
How to Turn Cold Facebook Traffic into Red Hot Leads
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ramirocarroll3: Breaking news! Facebook is popular, with 1.86 billion monthly active users, and 1.23 billion daily a
3 Ways Emojis Can Save Your User Retention
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nealsimpson31: For mobile apps, message engagement is critical for retention. Push notifications are one of the bes
How To Gather Split-Test Ideas For Your Copy Using Post-Conversion Questionnaires
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financegov: Marketers often struggle to come up with new ideas and angles to improve their marketing campaigns.